From there, my little girl and I have explored many different fabrics, styles and ideas together and she sits and plays with her toys while I play with my materials and fabric. Abbey Lane has extended it's brand from hair accessories to blankets, sleep sacks, pinafores, and baby shower gift ideas and with great feedback.
I now face an interesting challenge...one I have had to face and strategize against when I was working as an online marketing manager. How do you reach a certain targeted demo via online mediums. From a professional stand point, I have many tricks up my sleeve but that is for a company with big brands and big budgets. I would have to get far more tactical and grassroots. So what is the point of this blog? I won't bore you with my next big idea, the awesome fabrics I found, or what my little girl did today. This blog is my own journey into leveraging a vast medium with a targeted demographic and small budget. Ideas, insights, what works and what doesn't. It will also serve to keep you updated on what the Abbey Lane brand is doing and what is coming up.